Pinned19 Digital Marketing Trends in 2023 for small businesses.Knowing and anticipating marketing trends is essential to have a successful strategy. This is the reason why, year after year, marketers from all sectors sit down and analyze changes in platforms, audiences, and markets. I am writing this guide thinking of entrepreneurs and small companies. …10 min read10 min read
Published in Alternative Perspectives·PinnedI am not fat anymore and don't intend to be ever againFor a long time, I thought I was healthy despite my obvious overweight and body fat percentage. I didn’t always weigh 230 lbs. When I was a teenager, I was thin and very sporty. I played basketball and tennis in minor leagues, but once I entered university, my lifestyle changed…Fat Loss4 min readFat Loss4 min read
Published in Alternative Perspectives·PinnedA SUCCESSFUL RESCUEA SUCCESSFUL RESCUE Giving a dog a new life. Currently, I live in Bogota, Colombia; a large city with over 11 million souls. Here, Colombians from all parts of the country and foreigners from all over the world live together in a multicultural society. In Bogotá, as in any city…Dogs8 min readDogs8 min read
Published in Alternative Perspectives·PinnedWine and PenitenceI wrote this nightmarish story while listening to this playlist. You may find it interesting to read while playing it in your background. Save yourselves! Evacuate! Evacuate! In the middle of a rainy night, in my room, a hysterical man screaming at the top of his lungs wakes me up…Suspense9 min readSuspense9 min read
Nov 22, 2022Today I give up writingNo more Upwork for me. I’m writing this because I need to get it off my chest. Today I won't say anything smart or insightful, nor I will win an award with this writing. …Rant3 min readRant3 min read
Published in Rock n’ Heavy·Jul 4, 2022Why do these Top 5 Rock Bands do Branding right, and what can heavy metal teach us about brands?Branding devises a process to create a solid perception of a company or a rock band. This construct uses the affinity we perceive towards a message to help audiences choose between products/services and/or musical genres. We define this affinity with a product or a band as Brand Identity. The aspects…Branding7 min readBranding7 min read
Published in Alternative Perspectives·May 10, 2022A WORD OF MOUTH FOR A ROCK BANDMARKETING STRATEGIES DISSECTED I define myself as a bitter, skeptical middle age rocker who thinks rock is dead and we are all done for. Or that was me a couple of years ago. If that was you then, who are you now? You may ask. Now, I am a Warning fan. I've been…Marketing10 min readMarketing10 min read
Published in Alternative Perspectives·Jan 5, 2022HOW TO BECOME AN EXPERT VOICE WITH THE HELP OF SOCIAL MEDIAAmplify your personal brand using a marketing strategy supported by social networks. You have surely heard about the concept of the expert voice and the importance of working and caring for it. …Social Media7 min readSocial Media7 min read
Dec 16, 2021FIRST STEPS TO BECOME A CONTENT CREATOROnly 1% of users on social networks are content creators, which means we have a great opportunity to create content, position our personal brand or business, and become a reference in our niches. First, we must understand what is a Content Creator and why there should be content creation in…Content Marketing4 min readContent Marketing4 min read
Dec 16, 2021WHAT ARE SMART OBJECTIVES AND HOW TO IMPLEMENT THEMEvery marketing project must have objectives, right? However, we understand that these are not always easy to create, measure, and track. — When we define goals and key performance indicators (KPIs) for a business or personal situation, we need to make sure we really create worthwhile goals. Goals, objectives, and KPIs are tools. They have a specific use. Like any tool, they must be designed and used with intent.Marketing4 min readMarketing4 min read
