Amplify your personal brand using a marketing strategy supported by social networks. You have surely heard about the concept of the expert voice and the importance of working and caring for it. …

Only 1% of users on social networks are content creators, which means we have a great opportunity to create content, position our personal brand or business, and become a reference in our niches. First, we must understand what is a Content Creator and why there should be content creation in…

Every marketing project must have objectives, right? However, we understand that these are not always easy to create, measure, and track. — When we define goals and key performance indicators (KPIs) for a business or personal situation, we need to make sure we really create worthwhile goals. Goals, objectives, and KPIs are tools. They have a specific use. Like any tool, they must be designed and used with intent.

A few weeks ago I was watching a reactor on YouTube. He was checking an excellent Mexican hard rock band that is giving a lot to talk about, The Warning. They are 3 sisters under 22 who make incredible music. …

Back when I was a child, my mother got a call from my school psychologist. She wanted to understand my attitude in class regarding my classmates and teachers. It was not because of fights or arguments; it was quite the opposite. I did not react to the stimuli of youth…

The marketing strategy behind it. Continuing with my marketing analysis on the rock and heavy metal industry and how it must be part of the popular conversation to regain commercial relevance, I am going to make an entry about a dispute. One that happened in the past weeks with two artists. …

Dear hard rock, punk, and metal. (I’m talking to you, death, thrash, doom, groove, black, speed, alternative, industrial and nu-metal). I am writing to you because you have been my travel companion for the last 30 years and I owe you a lot. Since I was young. It was you…

Bankrupt, separated, sick, and with no stable future. This is Daniel, a 42-year-old engineer turned Uber driver who lives and works in Bogotá. Today, like every day, he leaves in his car at dawn, a routine day, it seems. But today his life would find a new way to make…

“What does he do, Clarice? What is the first and principal thing he does, what need does he serve by killing? He covets. How do we begin to covet? We begin by coveting what we see every day.” Silence of the lambs, Thomas Harris. When we covet, we desire a…